By Mike Kitchel
I learned about the public relations profession at 230 mph: Ten years with an IndyCar Series team – Panther Racing – followed by another four seasons as the director of communications at INDYCAR, the sanctioning body for the open-wheel racing series that’s highlighted by the Indianapolis 500. Now I’ve decided to take the next step with the formation of Catalyst 317 – opening our services to the masses and, hopefully along the way, creating an opportunity to help up-and-coming PR professionals grow, inspire and flourish.

With that in mind, here are our five keys to PR Badassery: